Inbound vs. Outbound Marketing: what are the differences?
Twilead offers to explore in detail the differences between Inbound Marketing and Outbound Marketing through concrete and practical examples.
What is Inbound Marketing? And how does it work?
Do you want to use Inbound Marketing to attract qualified leads and boost your sales? Twilead has put together a guide from scratch. Let’s go !
Lead, MQL, SQL: understand everything to convert en masse (+ best practices)
Here’s everything you need to know about the concepts of “lead”, “MQL”, “SQL” and “prospect” to structure your conversion cycle and convert en masse.
Buyer Personas: definition, concrete examples, steps and best practices (2023)
In this practical guide, Twilead guides you in the development of your Buyer Personas to adapt your sales and marketing strategy to the expectations of your target.
UTM Link: the ultra-practical guide to tracking your marketing campaigns
In this practical guide, Twilead explains everything you need to know about UTM links: what is the point? How to create them? How to make good use of it? What limits?
Lead vs. Prospect: distinguish them to better treat them!
What is Customer Lifetime Value (CLV)? How to calculate it? How to improve it? What are its limits? The answers in this practical guide by Twilead.
Customer Lifetime Value (CLV): calculation, examples, limits and tips to increase it!
What is Customer Lifetime Value (CLV)? How to calculate it? How to improve it? What are its limits? The answers in this practical guide by Twilead.
B2B marketing intelligence: interest, concrete examples and steps
In this practical guide, Twilead explores the topic of B2B marketing intelligence, with real-world examples and steps to follow to successfully complete your intelligence effort.
Flywheel marketing: a funnel update that changes everything
In the marketing funnel, the work stops as soon as the prospect becomes an actual customer. The Flywheel corrects this bug in the matrix. Deciphering…
Flywheel marketing: a funnel update that changes everything
In the marketing funnel, the work stops as soon as the prospect becomes an actual customer. The Flywheel corrects this bug in the matrix. Deciphering…
