Emailing open rate: definition, statistics and advice for 2022
???? I want to Boost the Growth of my Business In the context of email campaigns, the open rate is the measurement of the percentage of recipients who opened the email. This KPI is an interesting indicator of your ability to : get your emails to the target’s inbox (bypass spam filters); Make yourself visible […]
Lead Magnet: definition, interest, recommendations and concrete examples
???? I want to Boost the Growth of my Business Let’s set the scene: you are the king of SEO. Your SEO strategy is in place, and the execution has been done right. Your website generates hundreds, thousands, even millions of views. Bravo… but massive traffic is not an end in itself. If your website […]
The ultimate top 10 best marketing automation tools (2022)
???? I want to Boost the Growth of my Business According to a study by Email Monday, 56% of companies today use marketing automation solutions of varying degrees of sophistication to relieve their marketing teams of redundant and repetitive tasks, but also to kick their sales prospecting efforts into high gear. In the era of […]
Marketing automation workflows: 5 concrete examples
???? I want to Boost the Growth of my Business Relieve the marketing team of repetitive tasks so that they can focus on high value-added missions. Take your customer acquisition to the next level. Minimize human error. Improve the ROI of the marketing action and the sales function… that’s all you risk by implementing marketing […]
Funnel Marketing: definition and (really) concrete uses
Funnel marketing is a simplified visual representation of the buying journey from brand discovery to purchase and beyond.
Create a professional email signature: our free tips and tools
???? I want to Boost the Growth of my Business As its name suggests, the email signature is a block of content (text, links, images, animations, CTA) that concludes each email sent in a professional context. More than a simple signage block, the professional email signature is a marketing channel that can give visibility to […]
Marketing Automation: definition, challenges, tools and practical advice
???? I want to Boost the Growth of my Business Innovations, creativity, analytical skills, critical thinking, artistic sense… marketing is exciting, especially in a context where MarTech giants compete with ingenuity to constantly push the limits of what is possible. But marketing is also punctuated by less glamorous, repetitive and low value-added tasks. Automating them […]
Successful canvassing: everything you need to know
???? I want to Boost the Growth of my Business Commercial canvassing has undergone many changes. Commercial solicitation is easily associated with telephone calls. However, cold calling is a completely outdated method, both in B2B and B2C: its conversion rate does not exceed 1 % ! However, with the right sales techniques in place, a […]
How to thank your customers: 10 examples + the best tips
???? I want to Boost the Growth of my Business By habit or by pure automatism, we tend to forget what the thank-you messages that we send to the customer after a purchase are for. And yet, they have a crucial role: a Harvard study estimates that a customer retention rate of 5% can increase […]
3 CRMs that are less expensive and easier to use than Salesforce
???? I want to Boost the Growth of my Business Salesforce is an expensive and not easy to use CRM. It’s packed with features: it’s an advantage for large companies, which would hurt small businesses more than it helps them. Are you an SME or a startup ? You have a limited budget and you […]
