Blog

Our latest materials & tutorials on mastering marketing, sales & automation.
Discover the most complete platform for businesses through our articles series.

Inbound vs. Outbound Marketing: what are the differences?

What is Inbound Marketing? And how does it work?

Lead, MQL, SQL: understand everything to convert en masse (+ best practices)

Buyer Personas: definition, concrete examples, steps and best practices (2023)

UTM Link: the ultra-practical guide to tracking your marketing campaigns

Lead vs. Prospect: distinguish them to better treat them!

Customer Lifetime Value (CLV): calculation, examples, limits and tips to increase it!

B2B marketing intelligence: interest, concrete examples and steps

Flywheel marketing: a funnel update that changes everything

Flywheel marketing: a funnel update that changes everything

B2B emailing click-through rate: how to improve it in 2023?

11 keys to a successful B2B email campaign

Lead Scoring from A to Z to boost your business in 2023

How to calculate and optimize the B2B conversion rate?

How to develop your B2B marketing action plan for 2023?

Top 7 tools to create a lead generation form

SONCAS(E) method: 7 biases to use to sell more!

B2B Lead: definition, differences with the contact/prospect and 4 winning techniques

AIDA method: the trick that boosts the conversion of your content

How to create an effective landing page (with examples)?

Emailing open rate: definition, statistics and advice for 2022

Lead Magnet: definition, interest, recommendations and concrete examples

The ultimate top 10 best marketing automation tools (2022)

Marketing automation workflows: 5 concrete examples

Funnel Marketing: definition and (really) concrete uses

Create a professional email signature: our free tips and tools

Marketing Automation: definition, challenges, tools and practical advice

How to thank your customers: 10 examples + the best tips

Successful canvassing: everything you need to know

3 CRMs that are less expensive and easier to use than Salesforce

The 10 best sales indicators: how to use them?

Reviews and full test of Pipedrive CRM

Our opinion on Freshsales: the best CRM for SMEs and startups?

Defining your communication strategy in 6 steps: complete guide

Customer satisfaction – What tools to measure it and how to improve it?

Our opinion and complete test of the Zoho CRM

Salesforce Review: Is the CRM Leader Right for You?

Our opinion on Hubspot CRM: is it for you?

Sales prospecting: definition and complete guide

What is customer experience and how to achieve it? (Complete Guide)

What is digitalization? Tips and tools for success

How to build your business strategy in 4 steps?

What is a CRM?

How to listen to your customers?

8 steps to reduce your churn rate

Email automation | Get started with automated campaigns

How to succeed in customer loyalty (+10 KPI)

5 steps to improve your sales follow-up

4 lead management techniques (opportunity management)

Top 6 Sales Funnel Software

Top 6 Drag and Drop Website Builder Software

6 techniques for using customer feedback

10 steps to boost customer retention

6 Steps to Make Every Customer Interaction Amazing

What is multi-channel prospecting?

6 alternatives to Calendly to create an appointment calendar

Comparison of the 9 best CRMs on the market

How to create a landing page that converts?