B2B emailing click-through rate: how to improve it in 2023?
???? I want to Boost the Growth of my Business Essential in prospecting and lead generation, emailing campaigns are at the heart of the inbound strategy. But campaigning is not enough. It is also necessary to monitor and analyze performance to identify good practices and areas for improvement. Among the elements to follow, there is […]
11 keys to a successful B2B email campaign
???? I want to Boost the Growth of my Business Of all the strategies used in inbound marketing, e-mailing remains one of the most effective for expanding your customer database. However, every day, hundreds of emails go straight to the spam graveyard and remain unread. So, if you want to launch a successful B2B emailing […]
Lead Scoring from A to Z to boost your business in 2023
???? I want to Boost the Growth of my Business As you know, prospects do not progress through the conversion tunnel in the same way. Some will make the purchase after several weeks, while others will not place an order after several months. But if you put all your leads in one basket, your competitors […]
How to calculate and optimize the B2B conversion rate?
???? I want to Boost the Growth of my Business In B2B marketing, all efforts converge towards the same goal: converting the prospect into a buyer to expand the customer base and make more sales. As such, the conversion rate appears as one of the essential indicators of the performance of marketing campaigns. Given its […]
How to develop your B2B marketing action plan for 2023?
???? I want to Boost the Growth of my Business A true operational roadmap, the marketing action plan exhaustively details all the actions, means and human resources that the company intends to mobilize in order to achieve the previously determined commercial objectives. The development of the B2B marketing action plan itself is not very complicated. […]
Top 7 tools to create a lead generation form
???? I want to Boost the Growth of my Business Invented in 1993 by HTML pioneer Dave Raggett, the contact form is still a key element of the lead generation strategy. Curiously, the forms found today on landing pages and contact pages are not much different from the versions of the late 1990s. Are you […]
SONCAS(E) method: 7 biases to use to sell more!
???? I want to Boost the Growth of my Business With competition getting tougher and tougher, companies are now faced with leads that are increasingly difficult to convert. Salespeople struggle to close sales, but barely make it. However, there is a foolproof method to turn every sales meeting into a sales opportunity. In this article, […]
B2B Lead: definition, differences with the contact/prospect and 4 winning techniques
???? I want to Boost the Growth of my Business Lead generation, or LeadGen, is punctuated by jargon that is sometimes misunderstood (or misrepresented) by marketers themselves! Hot lead, lukewarm lead, cold lead, MQL, SQL, prospect, contact… English rubs shoulders with French, and abbreviations complicate the whole thing a bit. Yet, the LeadGen is the […]
AIDA method: the trick that boosts the conversion of your content
???? I want to Boost the Growth of my Business Grabbing someone’s attention, arousing their interest, stoking their desire and moving them to action is mastering the art of marketing. And this is what the famous AIDA method, the secret of the world’s great companies, teaches you. Indeed, a consumer goes through several stages when […]
How to create an effective landing page (with examples)?
???? I want to Boost the Growth of my Business Launching a marketing campaign on the web means fighting two successive battles: the first is to make sure that visitors who receive the advertisement click on the link. The second, and probably the most important, is to push these visitors to complete the action that […]
